Nokia, Flipkart, Vodafone top Nielsen consumer India rankings
Nokia, Flipkart, Vodafone top Nielsen consumer India rankings
Nielsen India president Piyush Mathur said, , “While we have always provided uncommon consumer insightsfor our clients, with this initiative we are taking insights from cities across the country, and giving back
to consumers.”
Nokia has broken down Samsung and Apple
and emerges as preferred mobile brand in inaugural Nielsen India rankings which ranked brands in six lifestyle categories. The six categories including telecom, mobile
operators, books, e-tailing segment, smartphone apps and international travel. Nokia
also emerged as the most preferred handset brand
in the telecom sector.
In the telecom sector, Nokia is the
most preferred mobile handset brand, followed by Samsung and Blackberry, while
among the operators, the second and third place have been cornered by Airtel
and Idea
.
In the e-tailing segment Flipkart,
E-bay, Homeshop18 and deal-based site Snapdeal emerged as the top four
e-tailing sites respectively for over 1,000 active internet users and online
shoppers.
Amongst the other winners
in the smartphone apps category are Facebook, news aggregator app Newshunt,
Youtube and Tubemate, an application that allows users to download Youtube
videos.
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