Monday, March 4, 2013

News from Mobile World Congress and other updates from the Mobile Industry

Weekend Reading

The very past week in Barcelona started with a bang with the mobile Congress, Video usage skyrocketing and Html 5 hogging the limelight. 

Android at Nearly 50% of Sales

Now in sales Android takes the first position. Its took about 50% of smartphone sales. Android beating down previous leader Apple’s iOS and Verizon outset AT&T as the top smartphone operation, from a recent report Kantar Worldpanel. Apple goes down in sale from 45.9% to 47% one year ago. These numbers are sourced by extrapolating from data collected from 240,000 consumers annually

Mobile Advertising Gaining Popularity

Globally, 54% of users discover mobile ads via apps, 40% on a search engine, 27% on a retailer website and 23% on a video website. 59% of global mobile web users are now as comfortable with mobile advertising as they are with TV or online advertising.  

Mobile World Congress

Mobile world congress is not only about handsets, it is also about the networks they run on and this year everyone is talking about the reality of living with 4G. Nokia newly announced $19 phone, its cheaper lumia smartphones and the company’s strategy going forward.  On the other hand LG turning the humble mobile phone into the ultimate gaming console.

This year, Publishers go Mobile

By 2014, 40 percent of publishers predict that mobile will account for at least 10 percent of their revenue, and 25 percent say it will account for 20 percent of total revenue. In 2009 it was 51% of publishers that had their content optimized for mobile devices. The number jumped to 76 percent the following year and has gradually risen since, topping out at 100 percent in 2013.

Digital Magazines Sales Soaring

About, 59 percent of people surveyed said they spent more time reading magazines digitally after they bought a tablet device according to the Association of Magazine Media. Sixty-six percent plan to read more magazines on their tablets and 63 percent want more digital magazine choices, providing publishers a large hole to fill.

Everybody loves HTML5

About more than 5000 software developers and technology executives are using HTML5 and loving it. The people of all around the world use HTML roughly. About 60% south American, European, Chinese and 70% of North American developers are already using HTML5.

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