Friday, March 8, 2013

Report said, iPhone wins 51 percent of U.S. smartphone sales

Apple snared more than 50 percent of U.S. smartphone sales last quarter, says Kantar, though Android remained dominant across Europe and the world.

Apple at least takes the market of United States, from data released by Kantar World panel Com tech. In the end of the year 2012 it was told that, iPhone takes 51.3% of smartphone sales in United States. Android is less behind in smartphone sales in United States with percentage of 44.8. 

Apple also take the market in Japan smartphone. Specially iPhone5 most raise the Apple market and also the previous device that attract the customers to new one. Kantar analyst Mary-Ann Parlato said in a statement, "Apple's continual improvement is thanks to both the iPhone 5 and older models attracting various customer groups, from repeat Apple buyers, first-time smartphone buyers. and those coming from other smartphone brands,"

According to Kantar, over the past year the percentage of Android users jumping ship to the iPhone was 19 percent in 2012, compared with 9 percent in 2011. Verizon subscribers were especially eager to hop onto iOS. A full 59 percent of iPhone-buying Verizon customers came from other brand phones, while 30 percent had used Android specifically. In comparison, 15 percent of AT&T users who bought an iPhone jumped from a different platform, while only 6 percent were former Android users. Kantar also said that In apple users 35 percent of users get new device while 30 percent buy their first smartphone.

Android takes the no 1 place in some countries like U.K, China, Spain, Australia and Germany. Kantar analyst Dominic Sunnebo said in a statement, "At the end of 2012, the global OS picture shows Android on top, but clearly the rate of growth it experienced over the past year is beginning to slow as easy wins from first-time smartphone buyers begin to reduce," 

Finally, Microsoft's Windows Phone is gaining some traction in Europe. For the quarter, Windows Phone won 5.9 percent of smartphone sales in Britain, up from 2.2 percent a year ago, and 13.9 percent in Italy, up from 2.8 percent the prior year.

"It has been far slower than Microsoft would have liked, but Windows Phone is now starting to gain respectable shares in a number of key European countries," Sunnebo said. "However, its performance in the Chinese and U.S. markets remains underwhelming. As the two largest smartphone markets in the world, these remain key challenges for Microsoft to overcome during 2013."

The data comes from Kantar World panel Com Tech USA's consumer panel, which conducts more than 250,000 interviews per year in the United States. This report focused strictly on sales rather than market share.


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