Tuesday, April 9, 2013

Nokia Dominates 80% of WP Market; Nokia Lumia 920 Most Popular Windows Phone Device Worldwide

According to AdDuplex’s latest reports there have been some significant changes in the Windows Phone marketshare breakdown.

The most dramatic change is that Nokia Lumia 920 is now the most used Windows Phone device in the world. It beat previous leader (Lumia 800) by a very small margin, but it is still a huge achievement since it was only at number 4 a month ago.

To get a better view on how this happened over time let’s take a look at new app installations on Lumia 920 as percentage of all new Windows Phone app installations.

As you can see the 920 had a few bumps probably related to supply problems, but overall is steadily growing its share. It looked like it stabilized at 11-12% mark a couple of months ago, but started growing again over the last couple of weeks, which led to it stealing the crown from Lumia 800.

The reasons could be resolved supply problems and/or wider availability. We’ve also heard that Lumia 800 “leftovers” were heavily pushed in many markets, but they are now mostly gone. Still it is fascinating to see that the most expensive Windows Phone is also the most popular. We’ll see how this changes once lower end Nokia’s become widely available.

Lumia 620 has already jumped from 2% share to 7% and we already see 520 and 720 popping up not that far away from the top 10.

As for manufacturers, Nokia continues the land grab and has reached an unhealthy (for everyone, but Nokia) 80% mark.

Source: mynokiablog and adduplex


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